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How to Make Facebook Ads Work for Your Company

Who can benefit from Facebook ads? Every company can. But, it’s not easy to do. Facebook’s a publicly traded company now, so they have to find ways to maximize revenues. So, they’ve made it more...

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7 Simple Ways to Find Content to Share on Social Media

Stop paying attention to the time you spend on social media, and you’ll find most of it gone. Social media works well for growing your customer base fast. But you need to make sure you use your time...

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Why Your B2C E-Commerce Business Needs to Start on Twitter

Should you be on Twitter, Facebook, Pinterest, Instagram, or Google+? How much time should you dedicate to each? Should you be on all of those sites? These questions have tough answers that take years...

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4 Ways to Drive More Sales with Pinterest

It doesn’t get the attention of Facebook, Twitter, or LinkedIn. But if you have a female market, it’s a social media outlet you can’t afford to pass up. This infographic from Shopify claims the average...

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How to Build an Engaged Facebook Audience from Scratch Even If You Don’t Have...

So you’re a true bootstrapping entrepreneur. You’ve got absolutely 0 connections you can leverage to start your Facebook campaign. And you’ve got no money, either. And let’s make no secret about it:...

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How to Use Pinterest to Drive More Sales

Are you missing out on the big marketing opportunity that is Pinterest? Last September, Pinterest finally shared how many active users it has: 100 million! While it’s no Twitter (320 million) or...

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How Well Do You Know Your Customer?

Do you know your customers? Alex Turnbull, CEO at Groove (an online help desk software), wasted $50,000 building a product his customers didn’t want. He writes one of the more compelling blogs online....

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6 Keys To Selling on Multiple Channels At Once

How many marketing channels do you work? Count up your social media profiles. Add in your website. Do you have a newsletter? Oh, and now Periscope and Peach are 100% essential too… Well, actually, I...

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The Beginner’s Guide to Influencer Marketing

A handful of “influencers” dominate social media in just about any online niche. You’ve seen those blogs with hundreds of shares, dozens of comments, and they seem to get that kind of activity on every...

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Nearly Every Social Network Decreases Organic Reach – What to Do?

Have you been on Facebook for any length of time? If you have, you know they’re making it more and more likely that your audience won’t see your posts. That is, of course, unless you pay them some...

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